Corporate Philosophy

Serve the society with absolute sincerity

Operation Philosophy

Safety, benefit and scale

Talent Concept

Promote team spirit and pursue common growth

Enterprise Objectives

Virtue, wealth, harmony and sustainability


Enterprise Spirit

Solidarity Spirit: the source of our strength

Dedication Spirit: the quintessence of the corporate culture and the core values of the company

Pioneering Spirit: the dynamic support to the development of the company

Service Spirit: the company is born for service, and service is the duty and the lifeline of the company.

Corporate Values

Core values: dedication and service

Personality values: promote team spirit and pursue common growth

The ultimate values of the company are embodied in individual personality.

Abide by morality and adhere to integrity and fidelity; cherish harmony and seek for concerted cooperation in business; take wisdom as ability and pursue innovative and superb management; and respect diligence and encourage continued dedication in work.

Values of power: leadership is created in business career, trust is cultivated with personality, benefit is distributed according to contribution, and homestead is constructed by us all.

Values of crisis: never be self-contented; never attack others; never compete disorderly; and never give up morality and quality.